Eloria Consulting

Where financial rigor meets merchandising instinct.

Merchandising strategy and financial planning for scaling brands that are ready to grow with discipline, without the cost of a full-time executive hire.

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01 Strategy Led

Every engagement starts with a clear-eyed financial and commercial diagnosis before a single recommendation is made.

02 Partnership Driven

You work directly with the founder. No account managers, no handoffs, no junior analysts interpreting your business.

03 Results Delivered

Recommendations grounded in what actually moves revenue, margin, and cash flow, not just frameworks.

What We Do

Three areas where scaling brands lose the most ground

Focused exclusively on the planning and strategy functions with the greatest impact on profitability and sustainable growth.

Merchandising Strategy

Building the commercial operating model your brand needs to move from reactive buying to disciplined, growth-oriented merchandising.

  • Assortment architecture and SKU rationalization
  • Pricing architecture and promotional strategy
  • Go-to-market calendar development
  • Private label development strategy
  • Market opportunity and competitive analysis

Financial Planning & Forecasting

Installing the financial planning infrastructure that gives you real visibility into your business and control over how it grows.

  • Open-to-Buy (OTB) development and management
  • Pre-season and in-season sales planning
  • Demand forecasting models
  • Revenue and margin planning
  • Board-ready financial reporting

Inventory Optimization

Diagnosing and resolving the inventory problems that trap your working capital, compress margins, and limit what you can invest in growth.

  • Inventory audit and excess stock reduction
  • Sell-through analytics and lifecycle management
  • Vendor concentration risk and diversification
  • Omnichannel inventory flow optimization
  • Procurement restructuring and cost reduction

About Eloria Consulting

Two decades of enterprise experience. One practitioner. Your partner.

"Retail is no longer just about product; it's about perspective. The brands that win combine insight, agility, and real connection."

Nearly 20 years across Fortune 500 retailers, PE-backed businesses, and high-growth brands, spanning both sides of the business: the creative, brand-building side and the analytical, financial side. From product development, buying, and visual merchandising through financial planning, pricing strategy, and go-to-market execution, Eloria Consulting was built on the conviction that those two sides should never be separated.

The practice has delivered financial planning infrastructure across businesses ranging from $30M to $4B in scale, led private label launches, and driven meaningful inventory reductions through radical SKU rationalization and the optimization of replenishment policies. Every engagement is led directly by the founder, with no account managers, no handoffs, and no junior analysts between the work and the client.

Melissa Ortiz, Founder of Eloria Consulting

Melissa Ortiz, Founder

Who I Work With

Built for brands at the scaling inflection point

The brands that benefit most from Eloria Consulting have strong product-market fit and real revenue, but are hitting the limits of what instinct and hustle alone can achieve. They need structure, not a pivot.

No Financial Planning Infrastructure

Inventory Controlling the Business

Growth Without a Go-to-Market System

Ready to Scale, Not Sure How

Industries & Verticals

Work spans retail, wholesale, B2B, DTC, and eCommerce environments.

Specialty Retail
Pet & Lifestyle
Home & Decor
Apparel & Accessories
Beauty & Wellness
Food & Beverage
Nonprofit Resale
B2B Wholesale

Not sure if it's a fit? If your brand is growing and you're feeling the limits of what your current planning infrastructure can support, it probably is. Reach out and let's find out together.

How We Work

A clear process. No ambiguity.

Every engagement begins with a shared understanding of where you are, where you need to go, and what it will take to get there.

01

Discovery Call

A 45-minute conversation to understand your business, your pain points, and whether there is a genuine fit. No pitch. No pressure. Just an honest dialogue.

02

Diagnosis & Proposal

A scoped proposal with clear deliverables, timeline, and fees. No ambiguous retainers with undefined scope. You know exactly what you're getting.

03

Engagement

Work begins. Retainer clients get a structured monthly cadence. Project clients get a clear roadmap from kickoff to delivery with milestone check-ins.

04

Outcomes & Next Steps

Every engagement closes with a clear summary: decisions made, results achieved, and recommended priorities, whether or not the work continues.

“The brands that thrive tomorrow are those that stay grounded in purpose while evolving how they think, operate, and grow.”

Melissa Ortiz, Founder — Eloria Consulting

Engagements

Three ways to work together.

Pricing is always scoped and discussed during the discovery call. No surprises, no commitments before you're ready.

Get in Touch

Let's find out if there's a fit.

The best first step is a 45-minute discovery call. No pitch, no commitment. You'll get a direct assessment of whether and how Eloria Consulting can help.

Email melissa@eloriaconsulting.com

Request a Quote

Answer a few quick questions and you'll hear back within one business day.